A content survey was conducted in April, the Jac audience showed an interest in a virtual music event. With this insight, Jacaranda partnered with Tracker to bring the first virtual, multi-artist concert in South Africa, raising close to R350 000. The Good Morning Angels Benefit Concert was a major success given that the concept was new to the audience and had a very limited time frame for promotion. We managed to reach over a million people with targeted advertising. The event proceeds will not only support artists but will also help Jacaranda FM’s Breakfast with Martin Bester to assist those in need through Jacaranda FM Good Morning Angels.