Breakfast
with
Martin Bester

Workzone
with
Elana

Workzone
with
Alex Jay

The Scenic Drive

Brand DNA

Why Jacaranda FM?

Ecosystem

for Jacaranda FM

Streaming Stats

for Jacaranda FM

Audience Insights

Jacaranda FM invests heavily in first party data to understand audiences better and get deeper insights into what their preferences are, their shopping behaviour for different merchandise is, and how they interact with our various touchpoints. The insights obtained are utilised to deepen the audience and advertiser engagement, and moreover, enables us to provide intuitive, audience-centric experiences, with commercial advantages for our clients.

For more information, email your Mediamark account manager.

First Party Data Short Term Insurance Survey Personal Care Survey

Events

Jacaranda FM Spring Walk GMA Benefit Concert Jacaranda FM Business Breakfast Off the Beat 'n Track

Spring Walk

TBC 2021

Virtual Walk

Unlimited Attendees

7am - 11am

Free entry
Only paying for:
Any event merchandise Delivery of race number

Branding:
50/50 Branding between Jacaranda FM and Headline Sponsor

Event registration on event microsite

OPPORTUNITY: HEADLINE SPONSORSHIP/SUB-SPONSORSHIP

Co-Created with client according to objectives and KPI’s. Jacaranda FM Spring Walk is a family event featuring a competitive and fun run/walk, along with kid’s entertainment, food, drink and activation areas that cater to our diverse audience.

NEW APPROACH: VIRTUAL RACE

Given the Covid-19 restrictions and wanting to consider and manage the safety and health of our audience, we will be embarking on a virtual journey this year, consisting of interactive elements, competitions and activations, while maintaining the run/walk element of the event.

EVENT DETAILS

Tracking device required, whether a watch or an app on your phone (Strava etc), and could potentially develop Jacaranda’s own app. Route distance selections:

  • 5km
  • 10km
  • 15km

For more details contact us

GMA Benefit Concert

A content survey was conducted in April, the Jac audience showed an interest in a virtual music event. With this insight, Jacaranda partnered with Tracker to bring the first virtual, multi-artist concert in South Africa, raising close to R350 000. The Good Morning Angels Benefit Concert was a major success given that the concept was new to the audience and had a very limited time frame for promotion. We managed to reach over a million people with targeted advertising. The event proceeds will not only support artists but will also help Jacaranda FM’s Breakfast with Martin Bester to assist those in need through Jacaranda FM Good Morning Angels.

TBC 2021

Virtual Concert

Unlimited Attendees

5:00pm - 7:30pm

Ticket Price: R70

Branding:
50/50 Branding between Jacaranda FM and Headline Sponsor

Tickets sold on Computicket

OPPORTUNITY: HEADLINE SPONSORSHIP / SUB-SPONSORSHIP

Co-Created with client according to objectives and KPI’s. Subject to availability and T's and C's apply and for more details contact us

Business Breakfast

TBC 2021

Virtual Breakfast

Number of Attendees TBC

60 min to 90 min in the morning

Tickets to the event will be sold to ensure a captive audience

Branding:
50/50 Branding between Jacaranda FM and Headline Sponsor

Tickets sold on Computicket, TBC

OPPORTUNITY: HEADLINE SPONSORSHIP / SUB-SPONSORSHIP

Co-Created with client according to objectives and KPI’s. Subject to availability and T's and C's apply and for more details contact us

Off the Beat 'n Track

TBC 2021

Cycling Event

5000 Attendees

Event Details

Off the Beat ‘n Track is a spectacular event which combines music, family and sport to create a great day for families to enjoy the amazing outdoors of the South African landscape, while being entertained by celebrated musicians. Rides will occur in a safe and secure environment from; 1.2km (for toddlers), 5km, 10km 25km and 50km (for experienced mountain bikers) through the heart of one of Gauteng’s best kept secrets in Irene – situated almost halfway between Pretoria and Johannesburg.

OPPORTUNITY: HEADLINE SPONSORSHIP / SUB-SPONSORSHIP

Co-Created with client according to objectives and KPI’s. Subject to availability and T's and C's apply and for more details contact us

Jacaranda Station Montage

Breakfast with Martin Bester

Weekdays: 06h00 - 09h00

Start your morning with the Winning Best Breakfast Show with Martin Bester and find out why 820 000 listeners tune in on this show!!!

Liesl Laurie

Known for her strong work-ethic, humility, positive spirit and philanthropy; Accountant, Radio DJ, Brand Ambassador, Television Presenter, MC, Model, former Miss World Africa & former Miss South Africa – Liesl Laurie, has set herself apart from her peers. She was seen on campaigns and spreads for the likes of Edgars, Jet, Avon, MTN, True Love Magazine, Destiny Magazine to name but a few. Within months of handing over her crown in 2016, Liesl landed a role as of one of the brand ambassadors for Discovery Insure SA, became a presenter on South Africa’s biggest independent radio station – Jacaranda FM and later on secured an amazing deal with international brand L'Oréal - Vichy Laboratories as the ambassador for South Africa, USA & Brazil.

Martin Bester

He will start your morning off with something completely fresh and new. He is real, fun and unapologetically South African. He is intelligent, inspiring, professional and full of passion for his job. Martin’s philosophy is “Rather regret the things you have done than the things you didn’t do,” so it’s safer to have no regrets and tune into the Breakfast with Martin Bester weekdays 06h00 to 09h00. Being multi-talented like Martin means you’ve acted in one of SA’s top soaps, you are no stranger to the theatre stage, presented well-known and loved television shows, are a sought after MC, and the lead vocalist of one of SA’s favourite alternative rock bands, Kinky Robot.

Elma Smit

A law degree holder from the university of Stellenbosch, and a post graduate Honours in Journalism from the University of the Witwatersrand, Elma started her career in broadcasting at the tender age of 18, at the community radio station in her home town. News is her first love. Elma worked as a national breakfast TV anchor on a news and actuality-focused show for 2 and a half years (until March 2015) during which time she also anchored a series of live, daily one-on-one's with a variety of South African political party leaders in the run up to the 2015 national elections. She has interviewed everyone from Jared Leto, to Dan Carter, Edwin Cameron, Mmusi Maimane, Bantu Holomisa and Jodi Picoult.

Good Morning Angels

Wednesdays: 06:37

On air since 2004, Jacaranda FM’s Good Morning Angels (GMA) showcases the power of the human spirit, community, kindness, and the power of radio as a media platform. Annually, Jacaranda FM also broadcasts a special GMA Festive Edition, with one GMA project per day just before Christmas.

Honouring Jacaranda FM’s commitment to actively building a better society, GMA identifies people and organisations in need through requests sent to [email protected], and rallies the help of everyday angels (individuals, companies, celebrities and more) to provide help where it is needed most.

In 2019 alone, GMA raised more than R13 million, assisting 60 different communities and their causes. Highlights include a Mandela Day drive where R1.8 million was raised during a single morning broadcast (culminating in a total of R2.7 million) to save 67 children with heart defects.

In recognition of these efforts, GMA received three of the five nominations for the 2020 SA Radio awards in the Commercial Stations: Community Project category. Catch Jacaranda FM Good Morning Angels on Breakfast with Martin Bester, every Wednesday morning between 7 and 8am.

Demographics

for the Breakfast Show (Weekdays: 06h00 - 09h00)

794 000 Listeners

Source: BRC RAM Apr19-Mar20

53% Male Listeners

Source: BRC RAM Apr19-Mar20

47% Female Listeners

Source: BRC RAM Apr19-Mar20

Average Household Income: R26 248

Source: BRC RAM Apr19-Mar20

79% of Listeners Matric+ Education

Source: BRC RAM Apr19-Mar20

488 000 Exclusive Listeners

Source: BRC RAM Apr19-Mar20

600 000 Listeners in SEM 8-10

Source: BRC RAM Apr19-Mar20

70% of Listeners are Employed

Source: BRC RAM Apr19-Mar20

63% Couples
36% Single

Source: BRC RAM Apr19-Mar20

Age Breakdown:
15-24: 12% | 25-34: 25%
35-49: 36% | 50+: 27%

Source: BRC RAM Apr19-Mar20

Breakfast Key Features

Weekdays: 06h00 - 09h00

Workzone with Elana

Weekdays: 09h00 - 12h00

Elana Afrika-Bredenkamp

Elana Afrika-Bredenkamp joined Jacaranda FM in 2018 and hosts the 1st session of The WorkZone - sharp-witted, informed, classy and fun! Elana and Thabiso Khambule make sure that your No Repeat Workday kicks off with a smile – bringing you all the news you need to know, traffic updates and top tunes with more music you love, weekdays between 9am and 12 noon.

She also hosts Elana Afrika’s Baby Brunch – a super popular, parenting-focused show - on Jacaranda FM’s podcast hub, JacPod.

Elana is one of the most well-known and -loved personalities on the South African entertainment scene. She is currently the host of kykNET’s hit show, Parlement Parlement, and she also recently featured on the channel’s primetime slots, with Fynskrif and Sara se Geheim

Demographics

for Workzone with Elana (Weekdays: 09h00 - 12h00)

626 000 Listeners

Source: BRC RAM Apr19-Mar20

53% Male Listeners

Source: BRC RAM Apr19-Mar20

47% Female Listeners

Source: BRC RAM Apr19-Mar20

Average Household Income: R23 596

Source: BRC RAM Apr19-Mar20

84% of Listeners Matric+ Education

Source: BRC RAM Apr19-Mar20

346 000 (55%) Exclusive Listeners

Source: BRC RAM Apr19-Mar20

459 000 (73%) Listeners in SEM 8-10

Source: BRC RAM Apr19-Mar20

63% Employed
10% Self Employed

Source: BRC RAM Apr19-Mar20

59% Couples
41% Single

Source: BRC RAM Apr19-Mar20

Age Breakdown:
15-24: 12% | 25-34: 23%
35-49: 35% | 50+: 30%

Source: BRC RAM Apr19-Mar20

Workzone Key Features

Weekdays: 09h00 - 12h00

Workzone with Alex Jay

Weekdays: 12h00 - 16h00

Alex Jay

Alex Jay joined Jacaranda FM in 2018 and hosts the 2nd session of the WorkZone with Alex Jay, where Alex and Rozanne McKenzie, who handles Traffic, make sure that you keep a spring in your step for the second part of your No Repeat Workday – bringing you updates on news and traffic, along with a healthy dose of humour and a steady supply of more music you love. Weekdays from 12 noon to 4pm. He also hosts The Weekend Breakfast with Alex Jay, Saturdays from 7 to 10am, and there’s no better way to rise and shine on the weekend! Alex gets you into the chill time swing with news, topical chats and a weekend infusion of more music you love! Saturdays between 7 and 10am. Alex has more than 30 years’ broadcasting experience – making him one of the most well-known radio personalities in South Africa.

Demographics

for Workzone with Alex Jay (Weekdays: 12h00 - 16h00)

633 000 Listeners

Source: BRC RAM Apr19-Mar20

53% Male Listeners

Source: BRC RAM Apr19-Mar20

47% Female Listeners

Source: BRC RAM Apr19-Mar20

Average Household Income: R23 262

Source: BRC RAM Apr19-Mar20

82% of Listeners Matric+ Education

Source: BRC RAM Apr19-Mar20

345 000 (55%) Exclusive Listeners

Source: BRC RAM Apr19-Mar20

464 000 (73%) Listeners in SEM 8-10

Source: BRC RAM Apr19-Mar20

64% Employed
9% Self Employed

Source: BRC RAM Apr19-Mar20

63% Couples
37% Single

Source: BRC RAM Apr19-Mar20

Age Breakdown:
15-24: 13% | 25-34: 23%
35-49: 37% | 50+: 27%

Source: BRC RAM Apr19-Mar20

Workzone Key Features

Weekdays: 12h00 - 16h00

The Scenic Drive

Weekdays: 16h00 - 19h00

Rian van Heerden

A seasoned broadcaster that draws his listeners in with every quip, rant, gasp, and story. Rian is a masterful storyteller. He paints pictures. Rian understands radio and puts his listeners first. If there is an intriguing story, the news maybe a minute or two late. If there’s a person that desperately needs help, Rian will try his utmost to help them. Because of Rian’s realness on radio, people are drawn to him. Rian listens to our listeners and makes their stories shine for the millions listening/watching. His hilariously comical approach is perfect for the drive home. After a long day at work, you may feel a little irritated or stressed. No matter how hard your day was, Rian will get you smiling before you get home, guaranteed. Even during the lockdown, we have had listeners tune in especially for the show to listen from home as an escape from the challenges we’re facing in our country and the world.

Philicity Reeken

There is really nothing Philicity can’t do. She is a radio presenter, talented actress, singer, incredible mom, cook, and a booming businesswoman. If a vivacious, intelligent, funny and quick-thinking MC is what you’re looking for then Philicity is your lady. She is also a motivational speaker.

Joe Mann

Joe Mann joined Jacaranda FM 2019, manning the Sports desk for the Scenic Drive with Rian van Heerden weekdays from 4-7pm. His passion for all things sport, his general knowledge, creativity, sharp wit and sense of humour add extra spark to the show, with a spirit that likes to push the envelope… within reasonable limits, naturally! In addition, he often does voice over work for popular brands, MCs glitzy events, organises events himself, gets behind the mixing tables do DJ up a storm at various venues and serves as a proud ambassador for Puma – a brand he’s been representing since 2011. His career in radio started in 2001, when he joined Tuks FM, and quickly exploded into numerous, highly successful gigs at 5FM, Metro FM, SuperSport on DStv and now, Jacaranda FM. His knowledge and analysis of sports - especially football, cricket rugby and tennis - make him one of the most sought-after sports presenters in the country.

Demographics

for the Scenic Drive (Weekdays: 16h00 - 19h00)

633 000 Listeners

Source: BRC RAM Apr19-Mar20

55% Male Listeners

Source: BRC RAM Apr19-Mar20

45% Female Listeners

Source: BRC RAM Apr19-Mar20

Average Household Income: R25 355

Source: BRC RAM Apr19-Mar20

78% of Listeners Matric+ Education

Source: BRC RAM Apr19-Mar20

344 000 (54%) Exclusive Listeners

Source: BRC RAM Apr19-Mar20

480 000 (76%) Listeners in SEM 8-10

Source: BRC RAM Apr19-Mar20

70% Employed

Source: BRC RAM Apr19-Mar20

66% Couples
34% Single

Source: BRC RAM Apr19-Mar20

Age Breakdown:
15-24: 14% | 25-34: 23%
35-49: 40% | 50+: 23%

Source: BRC RAM Apr19-Mar20

Scenic drive Key Features

Weekdays: 16h00 - 19h00

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