It has transformed the way we consume and experience music, podcasts, and other forms of audio content. Digital Audio provides advertisers with an opportunity to connect with audiences in new and meaningful ways. Through targeted advertising and programmatic buying, advertisers can reach specific audiences based on their interests, behaviours, and demographics. This allows for more precise targeting and a higher return on investment. It provides a captive audience that is often more engaged and receptive to advertising messages. With the ability to track impressions, clicks, and conversions, advertisers can measure the effectiveness of their campaigns and optimize them for better performance.

Digital Audio has unleashed a new era of relevance, engagement, creativity, and convenience that is transforming our world.

Mediamark reaches almost 20% of South Africa’s 12 million digital audio listeners, with over 2.2 million listeners and 700k daily live streaming listeners, making it a key gateway to the country’s live streaming and podcast audiences.