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CELEBRATING WORLD RADIO DAY 13 FEBRUARY 2025

Audio is the fastest growing medium in the world. Consumers are hungry for audio content that’s available wherever they are—whether it’s on the radio, via podcasts, or streaming services. As technology and consumer behavior continue to evolve, the growth of audio is set to skyrocket.

At the forefront of this audacious audio movement stands radio, leading the charge and pushing boundaries like never before! Radio has revolutionised the way we consume audio content, soaring to new heights and shaking up the status quo. It’s a bold and thrilling time for the audio medium, with new and exciting possibilities on the horizon.

Mediamark and our world-class audio brands are at the cutting edge of what consumers want. Listeners are deeply engaged and highly responsive. Radio continues to be one of the most powerful, trusted, and engaging media platforms—reaching millions, sparking conversations, and driving real impact.

Join us as we explore the evolution of audio and discover how brands can harness its unique influence in today’s dynamic media landscape.

CASE STUDIES

SUCCESS STORIES

from advertisers who used audio to drive ROI and create awareness.

STORY ARC

A compelling story arc across day-time channels was crafted to connect pet-loving presenters with relatable pet challenges.

FEET THROUGH STORE

Radio turns listeners into customers!

THE ULTIMATE RADIO EXPERIENCE

A campaign using power media brand Jacaranda FM and Shake ME – a digital audio mobile ad technology led to surprising results.

RADIO, REAL-TIME, AND RESULTS!

Using radio's immediacy and live broadcasts to effectively promote McDonald's 24-hour service, driving in-store traffic and reinforcing the brand's family values.

CONNECTING COMMUNITIES

An engaging event that celebrated KZN's lifestyle and united its communities.

LEAD GENERATION

Ensuring KPI’s of conversion and tracking are met.

FEET THROUGH STORE

A campaign using power media brand Jacaranda FM and Shake ME – a digital audio mobile ad technology led to surprising results.

CREATING BRAND DISTINCTION

Reaching your desired target market through Digital Audio in the affluent market through a brand awareness for ABSA Business Banking

The ultimate radio experience

It’s the experience that had everyone talking… brought alive by descriptive imagery and theatre of the mind that only radio can deliver... The chance to live like a king!

CONVERSION

A new product launch to build brand through disruptive radio

THE POWER OF DIGITAL AUDIO

A live read executed well can make clients very happy!

CONNECTING COMMUNITIES

Using the power of official WMX video to break through the clutter to target audiences

IMPORTANCE OF RADIO

FIND OUT MORE

For more information about the power of audio, download our presentation.

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THE IMPORTANCE OF RADIO ON A LOCAL AND GLOBAL SCALE