Katerina Borovska: Why should brands keep advertising in a crisis? US/Europe trends
Want to know why you shouldn’t stop advertising in a recession? Read more here
Articles
Monique Claassen: The Audio evolution has arrived, has your media strategy?
Audio has evolved, has your media strategy? Read more now
Veritone Uplift Study
See the first annual Veritone
Uplift Study for 2020. It describes the effectiveness of broadcast
ad campaigns and the lift you see on your
website as a result of those campaigns.
Lockdown changes affects East Coast Radio consumer behaviour patterns
The changes in lockdown levels have resulted in positive shopping behaviour. Several restrictions in the travel, restaurant and leisure sectors have eased, which will no doubt result in an increase …
Short Term Insurance Insights by Jacaranda FM
Despite consumers spending less time on the road, and more time at home, many are still reluctant to cut back on short-term insurance. Jacaranda FM consumers still need assurance that their possessions are protected. They are, however, always on the lookout for cheaper premiums, more rewards and savings.
Personal Care Insights by Jacaranda FM
Personal Care Insights by Jacaranda FM
Many Jacaranda FM listeners maintain their physical and mental well-being through exercise, and regularly looking after their skin and hair with quality beauty products and treatments
Mediamark Newsletter September 2020
Click here to download our newsletter today and stay in the know during lockdown!
Hearing is believing – how fostering a trusted news brand is critical in the time of fake news
The battle to be first often seems to overtake the battle to be correct in the fast-moving times we find ourselves in. We’re all bombarded with a myriad of articles …
Women Shopping Survey – East Coast Radio
While the national lockdown has significantly impacted on consumer shopping habits, fashion is still important to the East Coast Radio female listener. The proliferation of online shopping during this period …
Edison Research Share Of Ear Update Shows Digital Device Listening Surpassing Traditional Devices
EDISON RESEARCH’s Share of Ear study from second quarter 2020 shows, for the first time since the survey began in 2014, the total daily share of time spent listening on …