Mediamark rallies against Gender-Based Violence
Donate Now Mediamark is taking a stand against gender-based violence in honour of Women’s Month 2020. MEDIAMARK WILL BE DONATING UP TO R10 000 TO MATCH OUR CLIENTS AND STAFF …
Articles
How data-driven creativity can deliver a seamless customer experience
by Shaune Jordaan – 30 June 2020 https://themediaonline.co.za/2020/06/how-data-driven-creativity-can-deliver-a-seamless-customer-experience/ Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers have …
Brand planning for a post-Covid world
by Neo Makhele https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/ This is what every South African brand should be doing right now to ensure they emerge from the COVID-19 crisis stronger than ever. The coronavirus outbreak …
Radio advertising works! Best practice in radio effectiveness research from the French market.
http://www.egta.com/egta_bites/egta_bites_290_21022020/index.html Date: 21.02.2020 To evaluate the effectiveness and efficiency of radio as a medium and advertising channel as well as to demonstrate the strength of TF1’s Les Indés radio brands, …
Marketing telecoms products: From luxury products to work-from-home essentials.
The COVID-19 pandemic has resulted in scores of people working from home. The telecoms sector is well positioned to address increasingly important factors to our audience. These factors are highlighted …
Five steps to take when marrying a physical and digital market approach
https://www.mediaupdate.co.za/marketing/148803/five-steps-to-take-when-marrying-a-physical-and-digital-market-approach Five steps to take when marrying a physical and digital market approach 15 Jun 2020 13:30 It is clear that e-commerce and some form of hybrid retail (where online …
Presentation: Mediamark Listenership Patterns during lockdown
Mediamark has been running first-party data surveys to get a deeper understanding of how listenership patterns have changed during the different levels of lockdown. Key aspects of the survey were …
Kagiso Media Radio and Mediamark Join Forces with AdsWizz to Give Advertisers Unrivalled Access to Digital Audio Audiences
Kagiso Media Radio, together with its Media Sales House Mediamark, have announced that it has selected AdsWizz for the delivery of its Digital Audio Advertising products. Recently awarded ‘Best Overall Technology for Programmatic Trading’ from The DRUM in both the US and …
Radio still packs an emotional punch as part of the marketing mix
By Charlie Wannell, Head of Marketing, Mediamark We live in a media-saturated world, and the media we consume can affect our mood for better or for worse. As an advertiser …
Up the ante this Black Friday!
With only a few trading weeks left, Brands have only a few weeks left to finalize their plans for Black Friday – which has grown into one of the most …