The Audio Megatrend
The world – including, finally, South African broadcasters – is turning to audio, opening a wealth of opportunities for innovative advertisers. Audio is the fasted growing medium in the world, …
Articles
Bucking the ‘volume-based buy’ digital trend
While the digital landscape in South Africa exploded in 2020, bringing about a huge demand for scale in digital campaigns, 2023 is the time for advertisers to rather hone their …
Radio not left in the dark, despite loadshedding
We’re all well aware of the impact that loadshedding has on our day-to-day life, on business and on our economy. Every sector has had to navigate the new norm of …
Mediamark’s Head of HR recognised with awards nomination
Mediamark’s Head of HR, Mpho Mazibuko, has been nominated among top HR leaders in South Africa for the prestigious CHRO Awards. Dubbed the Oscar’s of Human Resources, the CHRO Awards …
Gauging the sentiment of SA’s black middle class
With more than three million black middle-class people in SA, understanding the nuances that drive these consumers and their decisions has become increasingly important. Recent research by the UCT Liberty …
Radio – the ‘greenest’ choice
Sustainability is a topic increasingly on everyone’s lips. As a passion for the need for change in favour of the planet’s future grows stronger among consumers, there will be more …
Mediamark launches Community Radio Sales Offering
Audio and digital solutions company, Mediamark, has launched a new sales division that will represent the community radio space called CommVibe. In an industry first, Mediamark will be taking a …
Four key components for building a positive company culture
As we start a new working year, a solid and positive company culture can help to nurture staff loyalty and productivity among team members. An improved company culture can, in …
Covid-19 catapults digital audio into sharp relief
Digital adoption globally has been accelerated as a result of Covid-19 and the ensuing lockdowns. With people having scrambled to improve their home connectivity, they are in my view now …
Building culture out of discontent
Wayne Bischoff, Mediamark CEO Culture is a shared ethos of an organisation; it is the glue that holds a business together. It is this intangible ‘thing’ that attracts prospective employees …