Katerina Borovska: Why should brands keep advertising in a crisis? US/Europe trends
Want to know why you shouldn’t stop advertising in a recession? Read more here
Monique Claassen: The Audio evolution has arrived, has your media strategy?
Audio has evolved, has your media strategy? Read more now
Veritone Uplift Study
See the first annual Veritone
Uplift Study for 2020. It describes the effectiveness of broadcast
ad campaigns and the lift you see on your
website as a result of those campaigns.
Lockdown changes affects East Coast Radio consumer behaviour patterns
The changes in lockdown levels have resulted in positive shopping behaviour. Several restrictions in the travel, restaurant and leisure sectors have eased, which will no doubt result in an increase …
Mediamark Newsletter September 2020
Click here to download our newsletter today and stay in the know during lockdown!
Hearing is believing – how fostering a trusted news brand is critical in the time of fake news
The battle to be first often seems to overtake the battle to be correct in the fast-moving times we find ourselves in. We’re all bombarded with a myriad of articles …
Women Shopping Survey – East Coast Radio
While the national lockdown has significantly impacted on consumer shopping habits, fashion is still important to the East Coast Radio female listener. The proliferation of online shopping during this period …
Edison Research Share Of Ear Update Shows Digital Device Listening Surpassing Traditional Devices
EDISON RESEARCH’s Share of Ear study from second quarter 2020 shows, for the first time since the survey began in 2014, the total daily share of time spent listening on …
Brand planning for a post-Covid world
by Neo Makhele https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/ This is what every South African brand should be doing right now to ensure they emerge from the COVID-19 crisis stronger than ever. The coronavirus outbreak …
Marketing telecoms products: From luxury products to work-from-home essentials.
The COVID-19 pandemic has resulted in scores of people working from home. The telecoms sector is well positioned to address increasingly important factors to our audience. These factors are highlighted …
