Katerina Borovska: Why should brands keep advertising in a crisis? US/Europe trends
Want to know why you shouldn’t stop advertising in a recession? Read more here
Radio advertising works! Best practice in radio effectiveness research from the French market.
http://www.egta.com/egta_bites/egta_bites_290_21022020/index.html Date: 21.02.2020 To evaluate the effectiveness and efficiency of radio as a medium and advertising channel as well as to demonstrate the strength of TF1’s Les Indés radio brands, …
