Four key components for building a positive company culture
As we start a new working year, a solid and positive company culture can help to nurture staff loyalty and productivity among team members. An improved company culture can, in …
Covid-19 catapults digital audio into sharp relief
Digital adoption globally has been accelerated as a result of Covid-19 and the ensuing lockdowns. With people having scrambled to improve their home connectivity, they are in my view now …
Building culture out of discontent
Wayne Bischoff, Mediamark CEO Culture is a shared ethos of an organisation; it is the glue that holds a business together. It is this intangible ‘thing’ that attracts prospective employees …
Smile 90.4FM First-Party Data
Take a look at the survey outcomes that Smile 90.4FM received from listeners on their sentiment around 2021 and how they are feeling after a difficult 2020 and heading into …
Personal Care Insights by Jacaranda FM
Personal Care Insights by Jacaranda FM
Many Jacaranda FM listeners maintain their physical and mental well-being through exercise, and regularly looking after their skin and hair with quality beauty products and treatments
How data-driven creativity can deliver a seamless customer experience
by Shaune Jordaan – 30 June 2020 https://themediaonline.co.za/2020/06/how-data-driven-creativity-can-deliver-a-seamless-customer-experience/ Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers have …
Brand planning for a post-Covid world
by Neo Makhele https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/ This is what every South African brand should be doing right now to ensure they emerge from the COVID-19 crisis stronger than ever. The coronavirus outbreak …
Radio still packs an emotional punch as part of the marketing mix
By Charlie Wannell, Head of Marketing, Mediamark We live in a media-saturated world, and the media we consume can affect our mood for better or for worse. As an advertiser …