Want to win the Black Friday race this season? Then don’t enter a horse
Can we interest you in a few things that will not only see you enter the sales or leads race during November, but potentially go on to win it as …
The Day of the Podcast By Mark Botha, Head of Digital at Mediamark
As we approach International Podcast Day on 30 September, I have been reflecting on the medium, which, despite its significant international growth over the years is really only now starting …
We need to put the love back into Digital
Digital advertising is not in a good place in my opinion. Call me old fashioned, but there are a couple of fundamental things that are missing, when it comes to …
Mediamark Digital officially appointed exclusive SA partner for Warner Music
Mediamark Digital has been announced as the exclusive partner for Warner Music Experience (WMX) in South Africa, further underpinning the sales house’s pedigree in digital. WMX provides advertisers access to …
The Audio Megatrend
The world – including, finally, South African broadcasters – is turning to audio, opening a wealth of opportunities for innovative advertisers. Audio is the fasted growing medium in the world, …
Bucking the ‘volume-based buy’ digital trend
While the digital landscape in South Africa exploded in 2020, bringing about a huge demand for scale in digital campaigns, 2023 is the time for advertisers to rather hone their …
Radio not left in the dark, despite loadshedding
We’re all well aware of the impact that loadshedding has on our day-to-day life, on business and on our economy. Every sector has had to navigate the new norm of …
Mediamark’s Head of HR recognised with awards nomination
Mediamark’s Head of HR, Mpho Mazibuko, has been nominated among top HR leaders in South Africa for the prestigious CHRO Awards. Dubbed the Oscar’s of Human Resources, the CHRO Awards …
Gauging the sentiment of SA’s black middle class
With more than three million black middle-class people in SA, understanding the nuances that drive these consumers and their decisions has become increasingly important. Recent research by the UCT Liberty …
Radio – the ‘greenest’ choice
Sustainability is a topic increasingly on everyone’s lips. As a passion for the need for change in favour of the planet’s future grows stronger among consumers, there will be more …