Festive Season Survey Insights
Over 70% of consumers are opting for staycations this festive season, while those who are going away will travel domestically. Our loyal radio audience is waiting to hear from you
Hearing is believing – how fostering a trusted news brand is critical in the time of fake news
The battle to be first often seems to overtake the battle to be correct in the fast-moving times we find ourselves in. We’re all bombarded with a myriad of articles …
Edison Research Share Of Ear Update Shows Digital Device Listening Surpassing Traditional Devices
EDISON RESEARCH’s Share of Ear study from second quarter 2020 shows, for the first time since the survey began in 2014, the total daily share of time spent listening on …
Radio advertising works! Best practice in radio effectiveness research from the French market.
http://www.egta.com/egta_bites/egta_bites_290_21022020/index.html Date: 21.02.2020 To evaluate the effectiveness and efficiency of radio as a medium and advertising channel as well as to demonstrate the strength of TF1’s Les Indés radio brands, …
Marketing telecoms products: From luxury products to work-from-home essentials.
The COVID-19 pandemic has resulted in scores of people working from home. The telecoms sector is well positioned to address increasingly important factors to our audience. These factors are highlighted …
Presentation: Mediamark Listenership Patterns during lockdown
Mediamark has been running first-party data surveys to get a deeper understanding of how listenership patterns have changed during the different levels of lockdown. Key aspects of the survey were …
Kagiso Media Radio and Mediamark Join Forces with AdsWizz to Give Advertisers Unrivalled Access to Digital Audio Audiences
Kagiso Media Radio, together with its Media Sales House Mediamark, have announced that it has selected AdsWizz for the delivery of its Digital Audio Advertising products. Recently awarded ‘Best Overall Technology for Programmatic Trading’ from The DRUM in both the US and …
Radio still packs an emotional punch as part of the marketing mix
By Charlie Wannell, Head of Marketing, Mediamark We live in a media-saturated world, and the media we consume can affect our mood for better or for worse. As an advertiser …