Monique Claassen: The Audio evolution has arrived, has your media strategy?
Audio has evolved, has your media strategy? Read more now
Veritone Uplift Study
See the first annual Veritone
Uplift Study for 2020. It describes the effectiveness of broadcast
ad campaigns and the lift you see on your
website as a result of those campaigns.
Hearing is believing – how fostering a trusted news brand is critical in the time of fake news
The battle to be first often seems to overtake the battle to be correct in the fast-moving times we find ourselves in. We’re all bombarded with a myriad of articles …
How data-driven creativity can deliver a seamless customer experience
by Shaune Jordaan – 30 June 2020 https://themediaonline.co.za/2020/06/how-data-driven-creativity-can-deliver-a-seamless-customer-experience/ Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers have …
Brand planning for a post-Covid world
by Neo Makhele https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/ This is what every South African brand should be doing right now to ensure they emerge from the COVID-19 crisis stronger than ever. The coronavirus outbreak …
Five steps to take when marrying a physical and digital market approach
https://www.mediaupdate.co.za/marketing/148803/five-steps-to-take-when-marrying-a-physical-and-digital-market-approach Five steps to take when marrying a physical and digital market approach 15 Jun 2020 13:30 It is clear that e-commerce and some form of hybrid retail (where online …
Radio still packs an emotional punch as part of the marketing mix
By Charlie Wannell, Head of Marketing, Mediamark We live in a media-saturated world, and the media we consume can affect our mood for better or for worse. As an advertiser …